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At Beverly Hills’ highest point, a 157-acre land parcel with a storied history is hitting the market with the highest price tag Los Angeles has ever seen: $1 billion. (Matthew Momberger/Juwan Li/TNS)

Prized mountaintop acreage in L.A. aims for $1,000,000,000



Business Strategy on Blackboard

7 Steps Toward an Effective Marketing Strategy

Real estate agents face huge competition, and a well-thought-out, properly executed marketing plan could mean the difference between success and struggle.

by Adrian Fisher

In an industry as crowded as real estate, how does one stand out? Up-and-coming real estate agents will benefit greatly by launching a thorough marketing strategy. And established professionals can use this same tactic to maximize the time, energy, and money they invest in the promotion of their business. Here’s how…link to article.



Cracking Under Pressure Can Work for You Too

It’s used by sports stars and Zen masters, but it can help business leaders handle high-pressure situations too.

Watch Serena Williams play at Wimbledon today and you’ll no doubt be left in open-mouthed awe at the speed, strength, and precision of her play. But perhaps the most impressive thing about one of the best tennis players ever isn’t her incredible physical prowess, it’s her unshakeable concentration. The woman never cracks under pressure.

How does she shake off the incredible stress of a center-court match point? As David Robson recently reported for the BBC (hat tip Quartz), the answer is a powerful but little known technique called “the quiet eye.”  Continue to article…